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10 steps to great employee advocacy

Employee advocacy is a corporate communication strategy that encourages employees to promote and support their company's products, services, and values on social media and other channels. The goal of employee advocacy is to leverage the collective reach and influence of a company's employees to create a more positive brand image, increase brand awareness, and drive business results.

Employee advocacy can take many forms, including employees sharing company-approved content on their personal social media accounts, participating in company-led social media campaigns, and representing the company at industry events or conferences. By engaging in employee advocacy, employees become brand ambassadors and can help to increase the company's visibility and reputation in the marketplace.

Employee advocacy can also have internal benefits, such as improving employee engagement and morale, as well as helping to build a positive corporate culture. It can also be a valuable tool for companies looking to attract and retain top talent, allowing employees to be more actively involved in the company's mission and values.

Overall, employee advocacy is a valuable strategy for companies looking to increase their reach, influence, and reputation internally and externally.

Here are your 10 steps to great employee advocacy

Here are ten steps you can follow to create a successful employee advocacy program:

  1. Define your goals: Clearly articulate what you hope to achieve through employee advocacy. Examples might include increasing brand awareness, driving website traffic, or improving customer satisfaction.

  2. Identify your target audience: Determine who you want to reach through employee advocacy, including both internal and external stakeholders.

  3. Select your channels: Choose the social media platforms and other channels that will be most effective for reaching your target audience.

  4. Create a content strategy: Develop a plan for creating and distributing content that is relevant and valuable to your audience. This might include blog posts, infographics, videos, or other types of content.

  5. Engage your employees: Invite your employees to participate in the employee advocacy program and provide them with the tools and resources they need to be successful.

  6. Train your employees: Provide training on how to use the chosen social media platforms, how to share content effectively, and how to represent the company in a positive way.

  7. Monitor and measure success: Use analytics tools to track the success of your employee advocacy program and identify areas for improvement.

  8. Provide ongoing support: Make sure your employees have the support they need to continue participating in the program and to improve their skills over time.

  9. Encourage employee feedback: Seek out and listen to employee feedback to identify opportunities for improvement and to ensure that the program aligns with employee needs and interests.

  10. Celebrate success: Recognize and reward employees who have made significant contributions to the employee advocacy program, and share success stories to inspire and motivate others to participate.

Reach out if you need help to review or start your employee advocacy programme.

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